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Advertiser’s Informational Packet
Thank you for your interest in advertising on BalancedStride.com.
Our informational packet is inclusive of the following information;
Company Information,
Advertising Efforts and Partnerships,
Web Site Overview and the Demographics of our Visitors,
The Advertising Program, and
Payment Methods
Company Information
The company that owns the web site BalancedStride.com is a duly
registered corporation by the name of Ranch Remedies, Inc. and is
registered in the state of Wyoming. The corporation was established
in June of 2003.
The site itself was established back in 2000 and was developed as an
educational and informational site mainly for the customers of Bob
Burdekin, orthopedic farrier. As time past and Bob Burdekin
continued to post additional information and expand the areas of
interest the visitor count grew. The stats that are referred to
within this informational packet are dealing with the greatest
growth period and the time that the web site was taken over by Ranch
Remedies, Inc. The visitor stats are as follows;
Total Visitors for 2004 – 34,961
Total Visitors for 2005 – 99,672, and
Total Visitor up to and including October 31, 2006 – 121,882
we have increased our monthly visitor number by over 10,000 for each
of the last five months (June, July, August, September & October)
2006.
The web site continues to grow in visitor numbers due to the
constant input that it receives from its visitors and what they feel
would make it better. This is accomplished through face-to-face
contact will local visitors, interest surveys that are filled out at
such advertising points as “Horse Expos” at various times throughout
the United States and emails that are received through the use of
the “Feedback Form” located within the site itself.
Advertising Efforts and
Partnerships
The present method of promoting the site itself is accomplished
through attendance at various “Horse Expos” throughout the United
States. The first one that was attended was the “Western States
Horsexpo” located at Sacramento, Last June (2006).
The results of that promotion more then doubled the visits to the
site in a thirty (30) day cycle. In fact they went from 6,902 hits
in May 2006 to 14,822 hits in June 2006. We are planning to attend
the “Rocky Mountain Horse Expo” located in Denver, CO March 9th –
11th, 2007, in addition we are laying out a print ad program
designed to drive much more traffic to the site in the coming year
through the use of print media on a regional basis.
We presently have acquired many hits through the use of web links to
such sites that are also horse oriented in nature such as, web
portals, directories and topic specific sites.
The Web Site and its
Demographics
We have decided to allow advertising on our site so that we can
devote a larger amount of time to the acquision of additional
educators, expanded format and being able to devote more time to the
overall expansion of the site.
Our new site design will allow for an expansion of the education of
today’s modern horse owner. We are to have input from various
professionals and trades, such as;
Bob Burdekin ~ Farrier Trade, 40+ years experience
Garry McClintock ~ Western Saddle Maker, 35+ years experience
Bunny Horton ~ Trainer/Breeder, 40+ years experience
Rick Smith, CPA, 35+ years as a CPA
We are presently working with or looking for the following positions
to also be filled and will be added as they agree to be part of the
educational team;
Veterinarian ~ still looking for a vet able to commit the time,
English Saddle Maker ~ In the process of acquiring,
Bosal Maker ~ In the process of acquiring, and
Bit Maker ~ still looking for a tradesman with the experience and
time to commit.
The new layout of the site requires a new article for each month of
the year, from one of the above trades or professions and is posted
at the middle of each calendar month. This will be called the
"Monthly Article". In addition a newsletter will be created that
will be mailed from an opt-in list to remind the past visitors to
come back and see the new article each and every month.
Our Main Type of Visitor: The primary visitor to this site is
the one largest segment of the new horse buying/owning public. They
are 50+ years in age, mostly female, live in an urban environment,
have an above average income, have been mid-management or higher in
their occupation, are mostly degreed at the masters level or higher,
have property ownership, have always wanted to own a horse and now
have the discretionary income that will allow them to do what they
want. They mostly own an automobile of the BMW class, maintain it
very well and will do the same for their horse when they get one.
Our Secondary Visitor: The secondary visitors to this site
are the children and grandchildren of the primary visitor. This
generation is one that is extremely savvy when it comes to the use
of the Internet and other technically evolved electronic mediums
that we plan to base our adverting program upon. The secondary
visitor tends to make maximum use of the web advertising, ‘podcasts’
and ‘PDF’ downloads to learn about the item that is bringing such
contentment and satisfaction into the lives of their parents.
Our Adverting Program
We prefer to use small banner ads that will fit within the
guidelines that we have predetermined as shown on all of the main
title pages contained within the site itself. There are a total of
forty-four (44) ad spots available throughout the entire web site. We have also
determined that we have averaged 15,850 visitors per month for five
months.
We have computed the monthly cost to be $125.00 per month per ad.
We have made various packages available rather than just
month-to-month.
Our advertising packages are as follows:
Three Month Period:
Take a single ad for a commitment of three months and receive a ten (10%) percent reduction on the total
cost of the time period. Computing out it becomes;
$375.00 - $37.50 = $337.50
per ad.
Six Month Program: This program covers a
six month period. Take
a single ad for this time period and receive a reduction of fifteen
(15%) percent off of the total. Computing out becomes;
$750.00 - $112.50 = $631.50 per ad.
Twelve Month Program:
A one-year long program will allow you the greatest amount of saving
possible. Take a single ad for this time period and receive a twenty
(20%) percent reduction off of the total price. Computing out it
becomes;
$1,500.00 - $300.00 = $1,200.00 per
ad. Payment Methods
The method of payments can be any of the following methods;
Business Check, when included with the signed paperwork, or
Send us your paperwork and we will invoice you through your email
that is then payable through PayPal, once the payment is received we
will then post your ad for the agreed upon period of time.
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